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16 years ago
Wednesday, June 11, 2008
Friday, May 23, 2008
Four Day Work Week Could Boost Local Tourism
Four Day Work Week Could Boost Local Tourism
May 23, 2008 - Lehigh Valley PA. Dutch Springs Aqua Park, Lehigh Valley Zoo, Dorney Park, Davinci Science Center, Rave Motion Picture theater, and the shops at the Lehigh Valley Mall are just a few of the local attractions and destinations that could benefit if the larger local institutions and businesses in the region would adopt a 10 hour four day work week, says Gregg Marzano, President of Rainmakers Lehigh Valley, a local sales and marketing firm specializing in travel and tourism markets. “Adding a third day to either side of the weekend will spur spending, improve attendance at local attractions, and offer consumers value at the gate,” offers Marzano. In addition to saving money from not having to commute in and out of New Jersey, Philadelphia and New York, Valley residents will be able to take advantage of lower midweek prices at local attractions and benefit from smaller crowds on off-peak days”, explains Marzano.
Hotels would also feel the benefit as other cities join in the growing trend of rotating staffing schedules and providing employees with a four day work week. Sunday night traditionally has the lowest occupancy in area hotels. This change in work scheduling could boost occupancy significantly since Sunday nights have the biggest upside in any hotels inventory, hovering around 40% occupancy. Selling 10 more rooms on a Sunday night could increase that night’s revenue by 20 %, based on a 100 room hotel. Multiply this by 50 weeks a year and you are looking at an extra $50,000 in revenue for the hotel. In addition, the local governments would see increased tax revenues from the local hotel occupancy tax.
“Give people another day off and they will spend”, predicts Marzano. “We put to much pressure on the economy having only 2 days a week to spend our money. If the weatherman calls for a chance of thunderstorms, it can reduce attendance significantly if it falls on a Saturday or Sunday. Giving the consumer another day to enjoy all this area has to offer and allowing the attractions a more even traffic flow would do a lot to jump start the economy”, Marzano offered.
Rainmakers Lehigh Valley provides sales and marketing solutions for small businesses in the travel and tourism industry and is a member of the Lehigh Valley Convention and Visitors Bureau and the Greater Lehigh Valley Chamber of Commerce. Contact: Gregg Marzano, 610-248-4389 gmarzano@rcn.com www.rainmakerslv.com.
May 23, 2008 - Lehigh Valley PA. Dutch Springs Aqua Park, Lehigh Valley Zoo, Dorney Park, Davinci Science Center, Rave Motion Picture theater, and the shops at the Lehigh Valley Mall are just a few of the local attractions and destinations that could benefit if the larger local institutions and businesses in the region would adopt a 10 hour four day work week, says Gregg Marzano, President of Rainmakers Lehigh Valley, a local sales and marketing firm specializing in travel and tourism markets. “Adding a third day to either side of the weekend will spur spending, improve attendance at local attractions, and offer consumers value at the gate,” offers Marzano. In addition to saving money from not having to commute in and out of New Jersey, Philadelphia and New York, Valley residents will be able to take advantage of lower midweek prices at local attractions and benefit from smaller crowds on off-peak days”, explains Marzano.
Hotels would also feel the benefit as other cities join in the growing trend of rotating staffing schedules and providing employees with a four day work week. Sunday night traditionally has the lowest occupancy in area hotels. This change in work scheduling could boost occupancy significantly since Sunday nights have the biggest upside in any hotels inventory, hovering around 40% occupancy. Selling 10 more rooms on a Sunday night could increase that night’s revenue by 20 %, based on a 100 room hotel. Multiply this by 50 weeks a year and you are looking at an extra $50,000 in revenue for the hotel. In addition, the local governments would see increased tax revenues from the local hotel occupancy tax.
“Give people another day off and they will spend”, predicts Marzano. “We put to much pressure on the economy having only 2 days a week to spend our money. If the weatherman calls for a chance of thunderstorms, it can reduce attendance significantly if it falls on a Saturday or Sunday. Giving the consumer another day to enjoy all this area has to offer and allowing the attractions a more even traffic flow would do a lot to jump start the economy”, Marzano offered.
Rainmakers Lehigh Valley provides sales and marketing solutions for small businesses in the travel and tourism industry and is a member of the Lehigh Valley Convention and Visitors Bureau and the Greater Lehigh Valley Chamber of Commerce. Contact: Gregg Marzano, 610-248-4389 gmarzano@rcn.com www.rainmakerslv.com.
Monday, May 12, 2008
Thursday, March 20, 2008
Lehigh Valley Hotels need to add Green meetings with outside team building packages
Lehigh Valley Hotels should cater their meeting packages around green events and unique team building events to compensate for new competition. As more and more hotels pop up with little or no meeting space, the full-service big boys should be looking to green meetings to fill the lost transient business. Green meetings will seperate them from the competition and allow the event planner to get some green points with their company. Benchmark Hospitality just released their Top Ten Meeting Trends - Green meetings and outside team building are high on the list.
#1 - Green Meetings. Demand continues at an even higher level than last year. More and more RFPs are inquiring about the conference centers' green policies as a selection criterion.
#2 - Keeping up with technology. Wireless connectivity is now an expectation, advanced technology such as 360-degree cameras are being installed in conference rooms to enable meetings to patch in persons from around the globe, and at a moment's notice. The challenge is to stay ahead of the curve when it's difficult just to keep up.
#3 - Laptops now encouraged in the meeting room for note-taking or facilitator-directed research, not e-mail. It's also a nod to going green, as typing notes into a laptop uses zero paper and eliminates waste.
#4 - Paperless negotiation. More than 80 percent of RFPs, proposals and contracts are now delivered and returned online, saving great amounts of paper but increasing the pressure to respond in real time.
#5 - Healthy break snacks. Choice, variety and selection are all still important, but the requests to make sure it's healthy have come back strong, and low carb is not the only criterion. At least healthy today is synonymous with flavorful, low fat and low cal.
#6 - Teambuilding activities in high demand. From the traditional to culinary cook offs to white-water rafting, teambuilding activities as part of a meeting are more popular than ever, often driven by the destination and with a preference for outdoor, physical activities.
#7 - All-inclusive package pricing still preferred. There are fewer meetings with a greater number of attendees per meeting, for enhanced cost efficiencies, but package pricing remains solid.
#8 - Critical to stay current on industry segments delivering business to your property. Change happens faster all the time, with company mergers, products becoming obsolete as technology delivers the next generation, global competition bringing rapid paradigm shifts, and social networking systems revolutionizing how information flows from person to person, group to group.
#9 - Destination recreation activities increasingly important. More than golf and spa sessions, attendees are looking to experience all that a destination has to offer, including walking and biking through natural forests, touring historic sites, climbing mountains and mesas, descending into canyons and even shopping.
# 10 - Interactive event Web sites. Set up by group leaders for a particular meeting for attendees to reference before the meeting begins, and throughout a conference as a review of the material discussed during the day. The sites also enable feedback and continued group interaction after hours by contributing to a dialog or meeting blog.
Bonus Trend #1 - Latin America is increasingly attractive. With geographic proximity, growing business climates throughout the region, a ratcheting up in demand for corporate meetings and the movement toward recognizing all the Americas as one, Latin America is not just for incentive groups anymore.
Bonus Trend #2 - So is Japan. Interest in conference centers in Japan is growing faster than in many other established regions in the world. Corporate Japan is actively embracing the meetings concept that Europe and America adopted over a quarter century ago. Proposals for new purpose-built conference centers in Japan are surfacing every day and the country is projected to lead the concept as it migrates throughout Asia.
**
#1 - Green Meetings. Demand continues at an even higher level than last year. More and more RFPs are inquiring about the conference centers' green policies as a selection criterion.
#2 - Keeping up with technology. Wireless connectivity is now an expectation, advanced technology such as 360-degree cameras are being installed in conference rooms to enable meetings to patch in persons from around the globe, and at a moment's notice. The challenge is to stay ahead of the curve when it's difficult just to keep up.
#3 - Laptops now encouraged in the meeting room for note-taking or facilitator-directed research, not e-mail. It's also a nod to going green, as typing notes into a laptop uses zero paper and eliminates waste.
#4 - Paperless negotiation. More than 80 percent of RFPs, proposals and contracts are now delivered and returned online, saving great amounts of paper but increasing the pressure to respond in real time.
#5 - Healthy break snacks. Choice, variety and selection are all still important, but the requests to make sure it's healthy have come back strong, and low carb is not the only criterion. At least healthy today is synonymous with flavorful, low fat and low cal.
#6 - Teambuilding activities in high demand. From the traditional to culinary cook offs to white-water rafting, teambuilding activities as part of a meeting are more popular than ever, often driven by the destination and with a preference for outdoor, physical activities.
#7 - All-inclusive package pricing still preferred. There are fewer meetings with a greater number of attendees per meeting, for enhanced cost efficiencies, but package pricing remains solid.
#8 - Critical to stay current on industry segments delivering business to your property. Change happens faster all the time, with company mergers, products becoming obsolete as technology delivers the next generation, global competition bringing rapid paradigm shifts, and social networking systems revolutionizing how information flows from person to person, group to group.
#9 - Destination recreation activities increasingly important. More than golf and spa sessions, attendees are looking to experience all that a destination has to offer, including walking and biking through natural forests, touring historic sites, climbing mountains and mesas, descending into canyons and even shopping.
# 10 - Interactive event Web sites. Set up by group leaders for a particular meeting for attendees to reference before the meeting begins, and throughout a conference as a review of the material discussed during the day. The sites also enable feedback and continued group interaction after hours by contributing to a dialog or meeting blog.
Bonus Trend #1 - Latin America is increasingly attractive. With geographic proximity, growing business climates throughout the region, a ratcheting up in demand for corporate meetings and the movement toward recognizing all the Americas as one, Latin America is not just for incentive groups anymore.
Bonus Trend #2 - So is Japan. Interest in conference centers in Japan is growing faster than in many other established regions in the world. Corporate Japan is actively embracing the meetings concept that Europe and America adopted over a quarter century ago. Proposals for new purpose-built conference centers in Japan are surfacing every day and the country is projected to lead the concept as it migrates throughout Asia.
**
Thursday, March 6, 2008
Take a backyard vacation at the Lehigh Valley Zoo
Lehigh Valley Zoological Society and Lehigh Valley Zoo
Celebrate Fourth Spring with Founders Club Celebration
It has been over three years since the Lehigh County Commissioners and Administration partnered with the Lehigh Valley Zoological Society (LVZS) to keep the Zoo at the Trexler Nature Preserve open. On Saturday, March 8th, the Zoo will recognize some of the leaders in our community that had the vision and passion to say “I love the Lehigh Valley and I love the Zoo – keep it open!” These leaders ranged from government officials to everyday folks like you and I. A group of very passionate local residents formed the Lehigh Valley Zoological Society and poured their time and personal resources into starting a 501(c)(3) nonprofit organization – hiring the staff, creating infrastructure for the business, and soliciting support. Over 300 members of the community signed on as Founder’s Club members. Since then, 3,000 more have joined the Lehigh Valley Zoo as loyal members and close to 250,000 guests have visited. The professional team of skilled educators, animal care personnel, guest service staff, and recognized leaders in Zoo management, operate the Lehigh Valley Zoo and also manage and care for the Elk, Bison and Palomino herd on the scenic 1,100+ acre Trexler Nature Preserve. This dedicated team is second to none. They educate over 30,000 children a year, maintain a diverse collection of animals, and provide a clean, safe, and rewarding experience for all the families and visitors of the Lehigh Valley.
In 2008, Wildlands Conservancy, DaVinci Science Center, and Lehigh Valley Zoo have partnered on many educational and fun activities that should touch every student in the Lehigh Valley. In addition, Lehigh Valley Zoo has formed unique partnerships with the Allentown Art Museum, Allentown Public Library, Lehigh Valley IronPigs, PBS 39 WLTV, and the State Theater Center for the Arts. Collaborative community partnerships like these make the Lehigh Valley a great place to live, work, and recreate.
Financially, the Lehigh Valley Zoo relies on support through a combination of grants and donations. Lehigh County has provided operating support for the past three years and will continue to provide support through 2009 as part of the lease agreement with the Lehigh Valley Zoological Society. Local businesses including Ironton Telephone, The Lehigh Group, Lehigh Cement Company, Air Products and Chemicals, Keystone Nazareth Bank & Trust, Embassy Bank, and many others have taken a leadership role in supporting the Zoo. Public grants, individual support, membership, admissions, education programs, and concessions provide the remainder of the $1.9 million operating budget for the Zoo.
In 2006, the Lehigh Valley Zoo received accreditation from the prestigious Association of Zoos and Aquariums (AZA), which places the Zoo in the top 10% of zoos in the country who have earned this professional status. Our Executive Director, Mr. Stacey Johnson, is a recognized leader in the Zoo industry. He serves on the AZA accreditation review committee, and Chairs the Species Survival Plan Committee for Jaguars, and the Bear Taxon Advisory Group.
Over the past three years, the Lehigh Valley Zoo has consistently worked hard to provide exceptional care for the animals by improving the veterinary clinic, increasing the number of animal keepers, and developing enrichment programs for all the animals. The Zoo has introduced several new exhibits since 2005 including Outback Adventure, Lorikeet Landing, and the first-phase of Wanyama Africa featuring Aoudad, Crowned Crane, Dromedary Camel, Plains Zebra, Scimitar-horned Oryx, and Spurred Tortoise. The Zoo also added a playground and relocated the children’s touch and learn area. To participate in AZA’s Year of the Frog, the Zoo has acquired a collection of amphibians to enhance the Zoo’s educational outreach programs and address amphibian conservation. Later this year, the Lehigh Valley Zoo plans to add Mongoose Lemur and other captivating animal species.
As a leader for tourism and quality of life in the Lehigh Valley, I would like to suggest that the families of the Lehigh Valley add a “backyard vacation” to their list of things to do this year. Re-invest back into the region with a trip to the Lehigh Valley Zoo, catch a ballgame, spend an evening at the theater, an afternoon at the museum, a walk on one of the rail trails or a hike in the Trexler Nature Preserve. This is how we can all do our part to make the Lehigh Valley a sustainable community.
Celebrate Fourth Spring with Founders Club Celebration
It has been over three years since the Lehigh County Commissioners and Administration partnered with the Lehigh Valley Zoological Society (LVZS) to keep the Zoo at the Trexler Nature Preserve open. On Saturday, March 8th, the Zoo will recognize some of the leaders in our community that had the vision and passion to say “I love the Lehigh Valley and I love the Zoo – keep it open!” These leaders ranged from government officials to everyday folks like you and I. A group of very passionate local residents formed the Lehigh Valley Zoological Society and poured their time and personal resources into starting a 501(c)(3) nonprofit organization – hiring the staff, creating infrastructure for the business, and soliciting support. Over 300 members of the community signed on as Founder’s Club members. Since then, 3,000 more have joined the Lehigh Valley Zoo as loyal members and close to 250,000 guests have visited. The professional team of skilled educators, animal care personnel, guest service staff, and recognized leaders in Zoo management, operate the Lehigh Valley Zoo and also manage and care for the Elk, Bison and Palomino herd on the scenic 1,100+ acre Trexler Nature Preserve. This dedicated team is second to none. They educate over 30,000 children a year, maintain a diverse collection of animals, and provide a clean, safe, and rewarding experience for all the families and visitors of the Lehigh Valley.
In 2008, Wildlands Conservancy, DaVinci Science Center, and Lehigh Valley Zoo have partnered on many educational and fun activities that should touch every student in the Lehigh Valley. In addition, Lehigh Valley Zoo has formed unique partnerships with the Allentown Art Museum, Allentown Public Library, Lehigh Valley IronPigs, PBS 39 WLTV, and the State Theater Center for the Arts. Collaborative community partnerships like these make the Lehigh Valley a great place to live, work, and recreate.
Financially, the Lehigh Valley Zoo relies on support through a combination of grants and donations. Lehigh County has provided operating support for the past three years and will continue to provide support through 2009 as part of the lease agreement with the Lehigh Valley Zoological Society. Local businesses including Ironton Telephone, The Lehigh Group, Lehigh Cement Company, Air Products and Chemicals, Keystone Nazareth Bank & Trust, Embassy Bank, and many others have taken a leadership role in supporting the Zoo. Public grants, individual support, membership, admissions, education programs, and concessions provide the remainder of the $1.9 million operating budget for the Zoo.
In 2006, the Lehigh Valley Zoo received accreditation from the prestigious Association of Zoos and Aquariums (AZA), which places the Zoo in the top 10% of zoos in the country who have earned this professional status. Our Executive Director, Mr. Stacey Johnson, is a recognized leader in the Zoo industry. He serves on the AZA accreditation review committee, and Chairs the Species Survival Plan Committee for Jaguars, and the Bear Taxon Advisory Group.
Over the past three years, the Lehigh Valley Zoo has consistently worked hard to provide exceptional care for the animals by improving the veterinary clinic, increasing the number of animal keepers, and developing enrichment programs for all the animals. The Zoo has introduced several new exhibits since 2005 including Outback Adventure, Lorikeet Landing, and the first-phase of Wanyama Africa featuring Aoudad, Crowned Crane, Dromedary Camel, Plains Zebra, Scimitar-horned Oryx, and Spurred Tortoise. The Zoo also added a playground and relocated the children’s touch and learn area. To participate in AZA’s Year of the Frog, the Zoo has acquired a collection of amphibians to enhance the Zoo’s educational outreach programs and address amphibian conservation. Later this year, the Lehigh Valley Zoo plans to add Mongoose Lemur and other captivating animal species.
As a leader for tourism and quality of life in the Lehigh Valley, I would like to suggest that the families of the Lehigh Valley add a “backyard vacation” to their list of things to do this year. Re-invest back into the region with a trip to the Lehigh Valley Zoo, catch a ballgame, spend an evening at the theater, an afternoon at the museum, a walk on one of the rail trails or a hike in the Trexler Nature Preserve. This is how we can all do our part to make the Lehigh Valley a sustainable community.
Monday, January 28, 2008
Allentown Art Museum
This past Saturday I attended the opening of the new exhibit at the Allentown Art Museum. What a night, the turnout was astonishing and the event first class. I was excited to see such support for a top attraction in our region. I even had a chance to visit the new restaurant in the PPL plaza, Johnny Mananas. Just found this great blog Allentown good news has more local information on JM and what's happening in Allentown. JM's should do well, nice design and great location, hopefully they can get some well lit signage, so ppl know it is there.
This is my first comments about the Morning Call, probably not my last, as I use this space to hopefully share my thoughts on something dear to my heart, I hope to get some feedback on what is happening in the local print media. First, let me say, it must be a very hard task to print a daily newspaper. Just the amount of staff alone to cover, comment, advertise, print and distribute every day is a monumental task. One of my pet peeves is the half sheets in the classifieds. The savings would be better spent donating the space to all the 501c3's in the Valley that need the support. Second, Sam Zell came to town and none of the subscribers or advertisers where informed or offered a chance to provide our feedback on the paper. As a keen business owner, I am sure he would like to hear our input. Kudos to the Advertising team and the MCALL senior staff for recognizing the best advertising sales person in the Valley - Kathy McGlade. She spent many a late night rewriting ads for me and literally stopping the presses a few times to make sure the ad was perfect. Congrats Kathy.
This is my first comments about the Morning Call, probably not my last, as I use this space to hopefully share my thoughts on something dear to my heart, I hope to get some feedback on what is happening in the local print media. First, let me say, it must be a very hard task to print a daily newspaper. Just the amount of staff alone to cover, comment, advertise, print and distribute every day is a monumental task. One of my pet peeves is the half sheets in the classifieds. The savings would be better spent donating the space to all the 501c3's in the Valley that need the support. Second, Sam Zell came to town and none of the subscribers or advertisers where informed or offered a chance to provide our feedback on the paper. As a keen business owner, I am sure he would like to hear our input. Kudos to the Advertising team and the MCALL senior staff for recognizing the best advertising sales person in the Valley - Kathy McGlade. She spent many a late night rewriting ads for me and literally stopping the presses a few times to make sure the ad was perfect. Congrats Kathy.
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