A day at the Lehigh Valley Zoo

The Lehigh Valley Convention and Visitors Bureau has been producing some wonderful video tours of attractions in the Lehigh Valley. They added the Lehigh Valley Zoo to their portfolio of work and Tracey and Stacey (say that five times fast) look great!!!

Confidential job offerings - would you work for this company?

I always wonder what is going on at the company that posts a confidential job opening. Would you ever consider working for a company that continues to let an employee execute their job responsibilities while it searches for their replacement? What does it say about the company?
I think the following:
1. They have no formal coaching and evaluation system in place.
2. They have trouble evaluating candidates.
3. They have no depth or career succession plan in place.

Zoos belong in Stimulus Package

Stacey Johnson, Executive Director Lehigh Valley Zoo, forwarded me an editorial from Jim Maddy, President and CEO of the Association of Zoos and Aquariums, in regards to Zoos being excluded from the stimulus package. I am sure there is some political partisan reason behind this, but why Zoos. I am off to Washington DC, National Zoo the weekend of March 20th, I will be sure to look up President Obama, and ask him personally, why did you pick on Zoos.

Myrtle Beach on my mind

IT’S TEE-TIME FOR LEHIGH VALLEY
ALLEGIANT AIR ANNOUNCES NEW, NONSTOP AIR SERVICE
BETWEEN ALLENTOWN AND MYRTLE BEACH
AIRLINE CELEBRATES WITH INTRODUCTORY $49* FARES

(ALLENTOWN, Pa.)---Lehigh Valley scores a hole-in-one with Allegiant Air as the low-cost airline announces new, nonstop flights to Myrtle Beach, S.C. from Allentown, Pa. beginning May 3. The low-fare carrier will celebrate the convenient new service to the premier golf and beach destination with introductory fares as low as $49* each way.

I will miss the 12 hour drives to golf in the Winter. To be honest, I have not made that drive for March golf in over 20 years, but I can still remember driving through the night to avoid D.C. traffic only to arrive in Myrtle Beach for some well needed sleep deprived golf. The announcement of Allegiant Airlines adding service to Myrtle Beach on Thursday and Sundays with introductory fares, sure makes me want to call the golfing buddies and get out of below zero wind chills.

Smokey and the Bandit & Social Media

Was the CB radio the start of Social Media? I had the pleasure of catching Smokey and The Bandit with Burt Reynolds and Sally Field on TNT HD or one of the 150 channels this weekend and could not stop thinking that we had social media decades ago, and it died! Why did it fade away? Was it a fad, will Facebook, Twitter and all my other widgets at the bottom of the page fade away like the CB radio? I would like to hear what you think, before I buy the next generation of SMART phones only to have them sitting at someone's yard sale in 10 years.

Lehigh Valley Zoo Penguins enjoy Spring like temperatures

Flickr: BlikArt's Photostream

The South African Penguins at the Lehigh Valley Zoo enjoyed the nice weather this past weekend.

Stretching your marketing budget

Every business should be looking to find new ways to stretch their marketing budgets in this economy. Social media has transformed marketing from a monologue about your organization to a dialogue, between your organization and your customers. Today's Morning Call article in regards to the social media success of the Lehigh Valley Zoo and its grass roots facebook page, offers a tesimony to how social media can offer you not only exposure in the tech/virtual world, but also some free PR in the traditional media outlets.