I have been a subscriber/reader of the Morning Call since taking my first job in the Lehigh Valley in 1989 at the old George Washington Lodge on McArthur Rd. The paper does a better job than anyone turning over leads for sales professionals in the tourism business. They get all the news and PR releases before anyone else and their stories in the morning paper are a great source. Often the fact that I have read the paper by 7AM allows my first sales call at 8:30AM to be the one early bird that catches the worm.. With that said, one of my recent pet peeves with the paper is their decision not to send a reporter on the road with the Phillies Major League Baseball team. As much as I am sure there are fiscal concerns, I also understand that every decision has a financial impact and one is chosen over another for many reasons. I must say, reading an AP report on the Phillies is painful. Odds are if someone is reading the paper in this day and age, they are looking for insight and content not how the runs were scored. Mandy Housenick has done an exceptional job in her short couple of years covering the team and making the hard task of getting something out of the players and coaches that we didn't learn on tv or on the internet. Having Mandy at only the home games, probably makes the Morning Call a second class citizen when it comes to getting the behind the scenes news. I hope you will give some thought to this idea of sending Mandy on the road. Also, I have a few thoughts on the real estate section, but will leave that for another day....
